Pay Per Click

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      PPC stands for pay-per-click, a model of digital advertising where the advertiser pays a fee each time one of their ads is clicked. Essentially, you’re paying for targeted visits to your website (or landing page or app).

When PPC is working correctly, the fee is trivial because the click is worth more than what you pay for it.

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Call To Action

Call to action is a marketing term for any design to prompt an immediate response or encourage an immediate sale.