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SEO means Search Engine Optimization and is the process used to optimize a website's technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better.

Explore the four types of SEO and learn how to optimize your site.

  • • On-page SEO. Our Beginners Guide to SEO outlines the basics of   search engine optimization, and on-page SEO is one of the easiest and   most common ways to boost site visibility. ...
  • • Off-page SEO. ...
  • • Local SEO. ...
  • • Technical SEO.

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How SEO works

Links- Links from other websites play a key role in determining the ranking of a site in Google and other search engines. The reason being, a link can be seen as a vote of quality from other websites, since website owners are unlikely to link to other sites that are of poor quality.

Content- In addition to looking at links, search engines also analyze the content of a webpage to determine if it would be relevant for any given search query. A large part of SEO is in creating content that is targeted towards the keywords that search engines' users are searching for.

Page structure-Webpages are written in HTML, how the HTML code is structured can impact a search engine’s ability to evaluate a page. Including relevant keywords in the title, URL, and headers of the page and making sure that a site is crawlable are actions that site owners can take to improve the SEO of their site.

Call To Action

Call to action is a marketing term for any design to prompt an immediate response or encourage an immediate sale.