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Social media marketing (SMM) (also known as digital marketing and e-marketing) is the use of social media—the platforms on which users build social networks and share information—to build a company's brand, increase sales, and drive website traffic.
In addition to providing companies with a way to engage with existing customers and reach new ones, social media marketing (SMM) has purpose-built data analytics that allow marketers to track the success of their efforts and identify even more ways to engage.
Social media marketing services have numerous advantages for startups and established brands. With the right social media marketing plan and campaign monitoring system, social media content marketing can lead to increased search traffic, better SEO, healthier customer engagement and improved brand loyalty.
Still on the fence about investing in social media marketing services? Here are the key benefits of social media marketing to facilitate your decision-making process:
Social media marketing is continually progressing and adapting, becoming a powerful online marketing resource for companies and brands. Social media platforms like Facebook, Twitter, LinkedIn and Instagram can dynamically increase exposure and interest in your company.
Search engines like Google and Bing now integrate updates, Tweets, profiles and comments into their results pages, recognizing the importance of social interaction. The more people share your content across social media channels, the more traffic they send to your website.
No matter how valuable and engaging your content, it won’t generate conversions if it doesn’t reach the right audience. Marketing through social media allows you to identify and categorize your ideal customers by age, location and online activities, among other metrics.
A Global Web Index study shows that approximately 54 percent of online users utilize social media platforms for product research. Furthermore, 49 percent of consumers depend on recommendations from social media influencers when looking for brands.
Social media marketing packages are tailored to your specific needs and financial capacity. This means you have complete control over your branding, budget and social media content marketing strategy. Learning how to use social media for marketing enables you to create
Understanding how to use social media for marketing allows you to build a thought leadership brand and create deep, meaningful connections with your followers. Our social media marketing agency shares valuable content and engages in online conversations about your company to keep a pulse on your target market.
Advertising that's
Make B2B everything it can be.
Why Advertise on LinkedIn?
Build long-term relationships with the world's largest professional
audience, drive results with sophisticated B2B targeting, and work with
a partner who respects the B2B world you operate in.
4 out of 5 LinkedIn members drive business decisions
Audiences on LinkedIn have 2x the buying power of the average web audience
Audiences on LinkedIn are 6x more likely to convert
Get Started with LinkedIn Ads
What Makes LinkedIn Ads Different?
With LinkedIn, you're choosing a partner that understands your world
and has the right audience, network, and intelligence to make B2B
mean even more for your business.
4 out of 5 LinkedIn members drive business decisions
Ad Formats
Reach your buyers where they’re most active. Amplify beyond your organic following with ad placement on the LinkedIn platform and the LinkedIn Audience Network.
Brand Safety
We’re committed to keeping LinkedIn a safe and trusted platform, a place for constructive and professional conversations..
Audience Insights
Uncover the content and topics that matter to your audience and track engagement with your brand.
Results
Drive stronger ROI with your campaigns and track success with sophisticated B2B measurement tools.
Targeting
Target the professionals you care about. Reach a qualified audience with sophisticated B2B targeting.
LinkedIn is Built for B2B.
Relationships
In B2C, you can rely on mass, unconstrained scale: reach as many people as you can, as often as you can. B2B requires focus; you need to think about smart reach, finding the right people – in the right roles and industries, with the right decision making power – and persuading them over time.
6-9 months average B2B sales cycle
95% of your prospective customers are not in-market
5% of your prospective customers are looking to buy
Additionally, our audience is motivated, purposeful and has a growth mindset by nature. We understand the B2B buying journey is complicated and we’ve built our products to help you navigate it.
LinkedIn is Built for B2B.
Results
To truly understand your marketing impact, you need the best data you can find. Today’s media measurement tools are built with the needs and shorter sales cycles of B2C in mind. Age and gender just won’t cut it for sophisticated B2B buyers. You need more.
#1 platform or B2B lead generationor B2B lead generationor B2B lead generation
4x higher open rates & as much engagement compared to traditional email
93% of B2B content marketers use LinkedIn for organic social marketing
77% say LinkedIn produces the best organic results
Our unique professional graph enables us to do this better than anyone else. We have deep zero-party data – In other words, information that our members have shared with us directly. This means it’s self-reported, trustworthy and continually updated to future-proof against industry changes.
Respect
Finally, we know it’s hard out there for a B2B marketer and we’re committed to keeping pace with your needs. To us, that means respect for your customers and your brand, respect for the challenges you face in your role, and respect for the exciting opportunity ahead.
5 years most trusted platform- eMarketer
#1 or professional hiring & corporate learning
96% of Fortune 500 companies are our customers
Promote your business with LinkedIn Ads
Reach over 850 million professionals on the world's largest professional network.
Native ads that appear in the LinkedIn feed
Engage your audience with LinkedIn messaging.
Simple PPC or CPM desktop ads.
Ads automatically personalized to your audience.
Customer Stories
Check out how LinkedIn Ads helped Adobe achieve 161% larger deal sizes for LinkedIn-influenced deals.
“We started working with LinkedIn when we really wanted to hone in on our targeting and really get more engagement with the contacts we were going after.”
Director of Enterprise Editorial and Social Media, Adobe
Are you ready to take the big step towards your digital growth?
